Publication
Title
How are food influencers' recipes promoting food literacy? Investigating nutritional content, food literacy and communication techniques in Instagram recipes
Author
Abstract
PurposeExplore what popular food influencers among Flemish emerging adults portray in their Instagram recipe posts in terms of (1) references to food literacy, (2) nutritional value, (3) rational and emotional appeals and (4) the relation between the nutritional value and rational/emotional appeals.Design/methodology/approachA content and nutritional analysis of Instagram recipe posts from seven food influencers (N = 166).FindingsFindings reveal that food influencers rarely embed references to food literacy in their recipe posts, especially regarding meal planning, food selection, meal consumption and evaluating food-related information. Only in 28.9% of the posts information was given on how to prepare a recipe. Second, 220 recipes were included in the 166 recipe posts, of which the majority (65%) were main course meals that met at least six of the 11 nutrient criteria for a healthy main meal (67.2%). Finally, food influencers promote their recipe posts as positive narratives, focusing on the tastiness (66%) and convenience (40.9%) of meals.Originality/valueThis is the first study to evaluate what food influencers post nutritionally in their Instagram recipes, as well as how they promote these recipes. Health promotors should note the influential role of food influencers and seek ways to collaborate to provide information on how food literacy cues can be embedded in influencers' communications and provide insights into how influencers' recipes can be optimised.
Language
English
Source (journal)
British food journal. - Bradford
Publication
Leeds : Emerald group publishing ltd , 2024
ISSN
0007-070X
DOI
10.1108/BFJ-05-2023-0399
Volume/pages
(2024) , p. 1-19
ISI
001139732400001
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Project info
From Food Media to Food Literacy: Investigating the potential of using food media to increase food literacy among young adults (18-25).
inFLOOD: A study about the influence of food media on food consumption patterns in Flanders.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identifier
Creation 01.02.2024
Last edited 08.02.2024
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