Publication
Title
Case Study: The Royal Belgian Football Association: Redesigning a World-Class Digital Strategy
Author
Abstract
The Royal Belgian Football Association was a non-profit organization based in Brussels, Belgium that had a goal to organize, develop, and promote all forms of football in the country. To achieve this goal, it regularly interacted with many stakeholders including fans, commercial partners, association members, referees, and brand stewards. In 2021, the association was eager to digitalize these interactions through the use of its mobile app and added many features to the app over the next two years to support a fluid road map. However, during those two years, the performance of marquee teams was disappointing. More than ever, it seemed important to engender continuous digital engagement with stakeholders as a basis for further commercial growth. In March 2023, the director of marketing and communication and the director of digital, innovation, and technology were reviewing and assessing the association’s digital strategy, especially during the previous two years, and strategizing about the future. Their assessment revealed several important questions about how to prioritize digital initiatives in the future.
Language
English
Publication
London, Ontario : Ivey Publishing , 2024
Volume/pages
13 p.
Medium
E-only publicatie
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Source file
Record
Identifier
Creation 08.02.2024
Last edited 09.02.2024
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