|
Title
|
|
|
|
The geography of e-shopping in China: On the role of physical and virtual accessibility
| |
|
Author
|
|
|
|
| |
|
Abstract
|
|
|
|
| Although e-shopping is increasingly adopted, it remains unclear (1) how e-shopping varies geographically, and (2) how this relates to physical and virtual accessibility. This paper presents a combined study of both issues focusing on the case of China, arguably one of the emerging e-shopping hotspots. Drawing on Alibaba's Online Shopping Index, we use a general spatial model (SAC) to explore the role of virtual and physical accessibility in the spatial distribution of e-shopping across 276 prefecture-level cities in China. The results suggest that both physical accessibility (proxyed by the relative number of shopping malls and the relative number of buses) and virtual accessibility (proxy-ed by the percentage of broadband subscribers and the relative number of delivery points) increase e-shopping, with both effects complementing each other. We discuss how findings contribute to our understanding of the geography of eshopping, and outline implications for policymakers and e-retailers alike. |
| |
|
Language
|
|
|
|
English
| |
|
Source (journal)
|
|
|
|
Journal of retailing and consumer services. - -
| |
|
Publication
|
|
|
|
2022
| |
|
ISSN
|
|
|
|
0969-6989
| |
|
DOI
|
|
|
|
10.1016/J.JRETCONSER.2021.102753
| |
|
Volume/pages
|
|
|
|
64
(2022)
, 10 p.
| |
|
Article Reference
|
|
|
|
102753
| |
|
ISI
|
|
|
|
000702897800006
| |
|
Medium
|
|
|
|
E-only publicatie
| |
|
Full text (Publisher's DOI)
|
|
|
|
| |
|