Publication
Title
The geography of e-shopping in China: On the role of physical and virtual accessibility
Author
Abstract
Although e-shopping is increasingly adopted, it remains unclear (1) how e-shopping varies geographically, and (2) how this relates to physical and virtual accessibility. This paper presents a combined study of both issues focusing on the case of China, arguably one of the emerging e-shopping hotspots. Drawing on Alibaba's Online Shopping Index, we use a general spatial model (SAC) to explore the role of virtual and physical accessibility in the spatial distribution of e-shopping across 276 prefecture-level cities in China. The results suggest that both physical accessibility (proxyed by the relative number of shopping malls and the relative number of buses) and virtual accessibility (proxy-ed by the percentage of broadband subscribers and the relative number of delivery points) increase e-shopping, with both effects complementing each other. We discuss how findings contribute to our understanding of the geography of eshopping, and outline implications for policymakers and e-retailers alike.
Language
English
Source (journal)
Journal of retailing and consumer services. - -
Publication
2022
ISSN
0969-6989
DOI
10.1016/J.JRETCONSER.2021.102753
Volume/pages
64 (2022) , 10 p.
Article Reference
102753
ISI
000702897800006
Full text (Publisher's DOI)
UAntwerpen
Research group
Publication type
Subject
External links
Web of Science
Record
Identifier
Creation 02.04.2024
Last edited 03.04.2024
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