Publication
Title
Self-presentation of the US presidential candidates in 2016 and 2020
Author
Abstract
Politicians often mention their personality traits when communicating with the public that aligns with the concept of impression management (Benoit and McHale 2003). This suggests that politicians can use their personalities to create a favorable image during election campaigns (Van Santen and Van Zoonen 2010). However, previous research has not adequately incorporated personality theories into the study of impression management (Clifford 2018). Addressing this gap, our study examines how presidential candidates presented themselves during the 2016 and 2020 US elections, and explores the personality traits emphasized in campaign communication. Our research combines qualitative and quantitative methods and diverse data sources, including political commercials and speeches. This study contributes to the field by incorporating personality theories into the study of political impression management.
Language
English
Source (journal)
Language & Dialogue. - -
Publication
2024
ISSN
2210-4119
2210-4127
DOI
10.1075/LD.00163.DIE
Volume/pages
14 :1 (2024) , p. 60-94
ISI
001181408800002
Full text (Publisher's DOI)
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identifier
Creation 02.05.2024
Last edited 08.05.2024
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