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Title
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Beyond the financial : how visualisations, language, and temporal distance shape investor decisions
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Author
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Abstract
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| This thesis explores the influences of visualisations, language, and temporal distance on investor decision-making within an increasingly information-rich and globalised corporate reporting landscape. It examines how these elements, beyond traditional financial metrics, impact investors’ cognitive and emotional responses, providing insights into their decision-making processes. Through three experimental studies, this work contributes to the field of behavioural accounting by illustrating how various aspects of corporate disclosures affect investor behaviour. The findings across the studies consistently reveal that how information is presented—through visualisations, language, and temporal distance—significantly shapes investor responses. Specifically, the first study shows that visualisations increased investment willingness, largely through enhanced processing fluency rather than improved comprehension, highlighting the affective impact of presentation style. The second study demonstrates that processing environmental, social, and governance disclosures in a foreign language generally led to less emotional and more analytical evaluations, thereby moderating emotional influences in investment decisions. In the third study, matching short-term environmental goals with desirability framing significantly improved investors’ perceptions of corporate credibility, suggesting that appropriate narrative framing can effectively align with investors’ cognitive orientations to influence their investment decisions. This research makes significant academic contributions by applying psychological theories in an accounting context, thus bridging a gap between these fields, and offering new perspectives on investor behaviour. It underscores the need for accounting standards and practices to consider not only the content but also the format and presentation of information, thereby enhancing transparency and investor engagement in financial markets. |
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Language
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English
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Publication
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Antwerp
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University of Antwerp, Faculty of Business and Economics, Department of Accountancy and Finance
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2024
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DOI
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10.63028/10067/2067350151162165141
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Volume/pages
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xiii, 109
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Note
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:
Hardies, Kris [Supervisor]
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Full text (open access)
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