Title
Ad content, product category, campaign weight and irritation: a study of 226 TV commercials Ad content, product category, campaign weight and irritation: a study of 226 TV commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Gent , [*]
Source (series)
Working paper / Universiteit Gent , 1997:28
Volume/pages
25 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle