Publication
Title
Ad content, product category, campaign weight and irritation: a study of 226 TV commercials
Author
De Pelsmacker, P.
van den Bergh, Joeri
Language
English
Source (series)
Working paper / Universiteit Gent , 1997:28
Publication
Gent
:
1997
Volume/pages
25 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
Minutes and reports
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/211380151162165141