Affect intensity, need for cognition and television viewing behaviour and preferences

Publication

Title				Affect intensity, need for cognition and television viewing behaviour and preferences

Author				Geuens, Maggie De Pelsmacker, Patrick

Language				English

Source (series)				Working paper , 18

Publication				Antwerp : RUCA , 1997

Volume/pages				19 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				Minutes and reports

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

07.10.2022

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