Title
Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV-commercials Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV-commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerp :RUCA, [*]
Source (series)
Working paper , 20
Volume/pages
20 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle