Publication
Title
Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV-commercials
Author
Language
English
Source (series)
Working paper , 20
Publication
Antwerp : RUCA, 1997
Volume/pages
20 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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