Publication
Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity
Author
De Pelsmacker, Patrick
Geuens, Maggie
Language
English
Source (series)
Working paper , 22
Publication
Antwerp
:
RUCA
,
1997
Volume/pages
18 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
Minutes and reports
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/211580151162165141