Publication
Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity
Author
Language
English
Source (series)
Working paper , 22
Publication
Antwerp : RUCA, 1997
Volume/pages
18 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
To cite this reference