Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensityThe advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Faculteit Toegepaste Economische Wetenschappen
Publication type
report
Publication
Antwerp :RUCA, [*]
Source (series)
Working paper , 22
Volume/pages
18 p.
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle