Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerp :RUCA, [*]
Source (series)
Working paper , 22
Volume/pages
18 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle