The moderating role of need for cognition for the responses to different levels of intensity of warm and humorous ads

Publication

Title				The moderating role of need for cognition for the responses to different levels of intensity of warm and humorous ads

Author				Geuens, Maggie De Pelsmacker, P.

Language				English

Source (series)				Working paper , 25

Publication				Antwerp : RUCA , 1997

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group

Publication type				Minutes and reports

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

04.03.2024

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