Publication
Title
The moderating role of need for cognition for the responses to different levels of intensity of warm and humorous ads
Author
Language
English
Source (series)
Working paper , 25
Publication
Antwerp : RUCA, 1997
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
To cite this reference