Publication
Title
The moderating role of need for cognition for the responses to different levels of intensity of warm and humorous ads
Author
Language
English
Source (series)
Working paper , 25
Publication
Antwerp : RUCA , 1997
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation 08.10.2008
Last edited 04.03.2024
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