Title
The moderating role of need for cognition for the responses to different levels of intensity of warm and humorous ads The moderating role of need for cognition for the responses to different levels of intensity of warm and humorous ads
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerp :RUCA, [*]
Source (series)
Working paper , 25
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle