Publication
Title
Wordt reclame steeds emotioneler?
Author
De Pelsmacker, P.
Geuens, M.
Language
Dutch
Source (journal)
Management jaarboek / Vlaamse Management Associatie. - Zellik, 1996, currens
Publication
Zellik
:
Roularta
,
1997
ISSN
1372-035X
Volume/pages
(1997) , p. 75-80
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
A2 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/211650151162165141