Publication
Title
De houding van de consument tegenover communicatie
Author
De Pelsmacker, P.
van den Bergh, Joeri
Language
Dutch
Source (book)
A brave new world: marketing en communicatie overmorgen
Publication
s.l.
:
1997
Volume/pages
p. 62-71
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/211660151162165141