Title
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
St. Petersburg, Fla , [*]
Source (book)
Society for Consumer Psychology Winter Conference proceedings / Pechmann, C. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle