Title
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
St. Petersburg, Fla , [*]
Source (book)
Society for Consumer Psychology Winter Conference proceedings / Pechmann, C. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle