Publication
Title
The influence of affect intensity, need for emotion and affective orientation on affective and cognitive responses to warm, erotic and humorous advertising appeal
Author
Language
English
Source (book)
Society for Consumer Psychology Winter Conference proceedings / Pechmann, C. [edit.]
Publication
St. Petersburg, Fla : 1997
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference