Title
The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate CommunicationsThe changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications
Editor
De Pelsmacker, Patrick
Geuens, Maggie
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Faculteit Toegepaste Economische Wetenschappen
Publication type
book
Publication
Antwerpen :RUCA, [*]
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle