The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications

Publication

Title				The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications

Author				De Pelsmacker, Patrick [edit.] Geuens, Maggie [edit.]

Language				English

Publication				Antwerpen : RUCA , 1997

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				ME3 Book as editor

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

07.10.2022

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