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Title
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Affect intensity and the general attitude towards advertising
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Author
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Language
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English
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Source (book)
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The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications / Pelsmacker, de, P. [edit.]
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Publication
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Antwerpen
:
RUCA
,
1997
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Volume/pages
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p. 60-62
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