Publication
Title
Affect intensity and the general attitude towards advertising
Author
Language
English
Source (book)
The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications / Pelsmacker, de, P. [edit.]
Publication
Antwerpen : RUCA, 1997
Volume/pages
p. 60-62
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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