Title
Ad content, consumer characteristics and irritation caused by TV commercials Ad content, consumer characteristics and irritation caused by TV commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
The changing world of marketing and corporate communications: proceedings of the 2nd International Conference on Marketing and Corporate Communications / Pelsmacker, de, P. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle