Title
Emotional appeals and information cues in Belgian magazine advertisements Emotional appeals and information cues in Belgian magazine advertisements
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International journal of advertising. - London
Volume/pages
16(1997) :2 , p. 123-147
ISSN
0265-0487
1759-3948
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle