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Title
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The use of different types of emotional appeals and information in magazine advertisements over time, and the degree of overall similarity of strategy: the Belgian case
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Author
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Language
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English
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Source (book)
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Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.]
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Publication
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Warwick
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1997
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Volume/pages
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p. 362-381
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