Title
The use of different types of emotional appeals and information in magazine advertisements over time, and the degree of overall similarity of strategy: the Belgian case The use of different types of emotional appeals and information in magazine advertisements over time, and the degree of overall similarity of strategy: the Belgian case
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Warwick , [*]
Source (book)
Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle