Publication
Title
Ad content, product category, campaign weight and irritation: a study of 226 TV commercials
Author
Language
English
Source (book)
Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.]
Publication
Warwick : 1997
Volume/pages
p. 382-400
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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