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Title
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Ad content, product category, campaign weight and irritation: a study of 226 TV commercials
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Author
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Language
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English
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Source (book)
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Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.]
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Publication
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Warwick
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1997
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Volume/pages
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p. 382-400
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