Title
Ad content, product category, campaign weight and irritation: a study of 226 TV commercialsAd content, product category, campaign weight and irritation: a study of 226 TV commercials
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
Warwick , [*]
Source (book)
Marketing: progress, prospects, perspectives: proceedings of the 26th EMAC Conference [1997: Warwick] / Arnott, D. [edit.]
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle