Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals

Publication

Title				Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals

Author				Geuens, M. De Pelsmacker, P.

Language				English

Source (journal)				European advances in consumer research

Publication				1997

Volume/pages				3 (1997) , p. 33-41

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

07.10.2022

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