Title
Analysis of marketing mix interaction effects and interdependencies: a normative approach Analysis of marketing mix interaction effects and interdependencies: a normative approach
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
Managerial and decision economics. - London
Volume/pages
19(1998) , p. p. 343-353
ISSN
0143-6570
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle