Publication
Title
Analysis of marketing mix interaction effects and interdependencies: a normative approach
Author
Language
English
Source (journal)
Managerial and decision economics. - London
Publication
London : 1998
ISSN
0143-6570
Volume/pages
19(1998), p. p. 343-353
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 23.12.2015
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