Publication
Title
Contexteffecten in reclame: een literatuuroverzicht
Author
De Pelsmacker, P.
van den Bergh, Joeri
Anckaert, P.
Language
Dutch
Source (series)
Onderzoeksrapport / Research Center voor Marketing Communicatie , 1998:11
Publication
Gent
:
Vlerick School voor Management
,
1998
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
Minutes and reports
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/251970151162165141