Feelings evoked by warmth, eroticism and humour in alcohol advertisements

Publication

Title				Feelings evoked by warmth, eroticism and humour in alcohol advertisements

Author				Geuens, M. De Pelsmacker, P.

Language				English

Source (journal)				Journal of marketing and consumer research

Publication				1998

ISSN				2422-8451

Volume/pages				1 (1998)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

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Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

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