Affect intensity, need for cognition and television viewing behaviour and preferences

Publication

Title				Affect intensity, need for cognition and television viewing behaviour and preferences

Author				Geuens, M. De Pelsmacker, P.

Language				English

Source (book)				Society for Consumer Psychology Winter Conference proceedings

Publication				Austin, Tex. : 1998

Volume/pages				p. 51-54

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

07.10.2022

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