Publication
Title
Affect intensity, need for cognition and television viewing behaviour and preferences
Author
Geuens, M.
De Pelsmacker, P.
Language
English
Source (book)
Society for Consumer Psychology Winter Conference proceedings
Publication
Austin, Tex.
:
1998
Volume/pages
p. 51-54
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/252000151162165141