Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Norfolk, Va , [*]
Source (book)
Academy of Marketing Science Conference
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle