The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity

Publication

Title				The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity

Author				De Pelsmacker, Patrick Geuens, Maggie

Language				English

Source (book)				Academy of Marketing Science Conference

Publication				Norfolk, Va : 1998

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

17.06.2024

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