Publication
Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of affect intensity
Author
Language
English
Source (book)
Academy of Marketing Science Conference
Publication
Norfolk, Va : 1998
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference