Publication
Title
Het verband tussen reclame-inhoud en reclame-effectiviteit
Author
De Pelsmacker, P.
Geuens, M.
Language
Dutch
Source (journal)
Inter/extern
Publication
1998
Volume/pages
24 (1998) , p. 1-10
Note
I.5.10
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
A3 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/252020151162165141