Het verband tussen reclame-inhoud en reclame-effectiviteit

Publication

Title				Het verband tussen reclame-inhoud en reclame-effectiviteit

Author				De Pelsmacker, P. Geuens, M.

Language				Dutch

Source (journal)				Inter/extern

Publication				1998

Volume/pages				24 (1998) , p. 1-10

Note				I.5.10

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group

Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

04.03.2024

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