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Title
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Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
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Author
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Language
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English
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Source (journal)
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International marketing review. - London, 1983, currens
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Publication
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London
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1998
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ISSN
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0265-1335
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Volume/pages
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15
:4
(1998)
, p. 277-290
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