Title
Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International marketing review. - London, 1983, currens
Volume/pages
15(1998) :4 , p. 277-290
ISSN
0265-1335
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle