Publication
Title
Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
Author
Language
English
Source (journal)
International marketing review. - London, 1983, currens
Publication
London : 1998
ISSN
0265-1335
Volume/pages
15:4(1998), p. 277-290
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
To cite this reference