Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals

Publication

Title				Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals

Author				Geuens, M. De Pelsmacker, P.

Language				English

Source (journal)				Asia Pacific advances in consumer research

Publication				1998

Volume/pages				3 (1998) , p. 74-80

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

07.10.2022

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