Publication
Title
Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals
Author
Geuens, M.
De Pelsmacker, P.
Language
English
Source (journal)
Asia Pacific advances in consumer research
Publication
1998
Volume/pages
3 (1998) , p. 74-80
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
A3 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/252050151162165141