Publication
Title
Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals
Author
Language
English
Source (journal)
Asia Pacific advances in consumer research
Publication
1998
Volume/pages
3(1998), p. 74-80
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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