Title
Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
Asia Pacific advances in consumer research
Volume/pages
3(1998) , p. 74-80
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle