Publication
Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
Author
Language
English
Source (book)
The changing world of corporate and marketing communications: towards the next millenia: proceedings of the 3rd Annual Conference of the Global Institute for Corporate and Marketing Communications / Kitchen, P.J. [edit.]
Publication
s.l. : 1998
Volume/pages
p. 258-272
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference