Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
The changing world of corporate and marketing communications: towards the next millenia: proceedings of the 3rd Annual Conference of the Global Institute for Corporate and Marketing Communications / Kitchen, P.J. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle