Publication
Title
Effectiviteit in de marketingcommunicatie
Author
De Pelsmacker, P.
Language
Dutch
Source (book)
Effectiviteit in communicatiemanagement / Damoiseaux, V.M.G [edit.]
Publication
Deventer
:
Samson
,
1998
Volume/pages
p. 157-168
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/252080151162165141