Title
Irritation, product type, consumer characteristics and advertising effectiveness
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Source (journal)
Marketing research and practice: proceedings of the EMAC Conference: track 4: marketing management and communication
Volume/pages
27(1998) , p. 13-32
General
c4
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle