Publication
Title
Irritation, product type, consumer characteristics and advertising effectiveness
Author
Language
English
Source (journal)
Marketing research and practice: proceedings of the EMAC Conference: track 4: marketing management and communication
Publication
1998
Volume/pages
27(1998), p. 13-32
Note
General: c4
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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