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Title
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Advertising content and irritation: a study of 226 TV commercials
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Author
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Language
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English
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Source (journal)
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Journal of international consumer marketing. - Binghamton, N.Y.
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Publication
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Binghamton, N.Y.
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1998
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ISSN
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0896-1530
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Volume/pages
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10
:4
(1998)
, p. 5-27
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