Title
Advertising content and irritation: a study of 226 TV commercials Advertising content and irritation: a study of 226 TV commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Binghamton, N.Y. ,
Source (journal)
Journal of international consumer marketing. - Binghamton, N.Y.
Volume/pages
10(1998) :4 , p. 5-27
ISSN
0896-1530
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle