Publication
Title
Advertising content and irritation: a study of 226 TV commercials
Author
Language
English
Source (journal)
Journal of international consumer marketing. - Binghamton, N.Y.
Publication
Binghamton, N.Y. : 1998
ISSN
0896-1530
Volume/pages
10:4(1998), p. 5-27
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.03.2017
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