Publication
Title
Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV commercials
Author
Language
English
Source (journal)
Marketing and research today / ESOMAR. - Amsterdam, 1990 - 1999
Publication
Amsterdam : 1998
ISSN
0923-5957
Volume/pages
27:4(1998), p. 166-179
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 19.07.2013
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