Title
Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Source (journal)
Marketing and research today / ESOMAR. - Amsterdam, 1990 - 1999
Volume/pages
27(1998) :4 , p. 166-179
ISSN
0923-5957
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle