| Title |
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Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV commercials
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| Author |
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| Language |
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English
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| Source (journal) |
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Marketing and research today / ESOMAR. - Amsterdam, 1990 - 1999 | |
| Publication |
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Amsterdam : 1998
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| ISSN |
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0923-5957
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| Volume/pages |
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27:4(1998), p. 166-179
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