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Title
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Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV commercials
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Author
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Language
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English
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Source (journal)
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Marketing and research today / ESOMAR. - Amsterdam, 1990 - 1999
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Publication
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Amsterdam
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1998
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ISSN
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0923-5957
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Volume/pages
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27
:4
(1998)
, p. 166-179
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