Title
|
|
|
|
Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV commercials
| |
Author
|
|
|
|
| |
Language
|
|
|
|
English
| |
Source (journal)
|
|
|
|
Marketing and research today / ESOMAR. - Amsterdam, 1990 - 1999
| |
Publication
|
|
|
|
Amsterdam
:
1998
| |
ISSN
|
|
|
|
0923-5957
| |
Volume/pages
|
|
|
|
27
:4
(1998)
, p. 166-179
| |
|