Publication
Title
Promoting services
Author
De Pelsmacker, P.
van den Bergh, Joeri
Language
English
Source (book)
Services management: an integrated approach / Looy, van, B. [edit.]
Publication
London
:
Financial Times Pitman Publishing
,
1998
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/252120151162165141