Publication
Title
Sind Namen "Schall und Rauch"? Zur Werbewirkung von Unternehmensnamen
Author
Kremer, Ludger
Krook, Sheila
Language
German
Source (book)
LSP identity and interface: research, knowledge and society: proceedings of the 11th European Symposium on Language for Special Purposes, Copenhagen, August, 1997: volume 2 / Lundquist, Lita [edit.]
Publication
Copenhagen
:
Copenhagen Business School
,
1998
Volume/pages
p. 572-581
UAntwerpen
Faculty/Department
Faculty of Arts. Linguistics
Faculty of Business and Economics
Research group
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/252900151162165141