Publication
Title
Sind Namen "Schall und Rauch"? Zur Werbewirkung von Unternehmensnamen
Author
Language
German
Source (book)
LSP identity and interface: research, knowledge and society: proceedings of the 11th European Symposium on Language for Special Purposes, Copenhagen, August, 1997: volume 2 / Lundquist, Lita [edit.]
Publication
Copenhagen : Copenhagen Business School, 1998
Volume/pages
p. 572-581
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference