Sind Namen "Schall und Rauch"? Zur Werbewirkung von Unternehmensnamen

Publication

Title				Sind Namen "Schall und Rauch"? Zur Werbewirkung von Unternehmensnamen

Author				Kremer, Ludger Krook, Sheila

Language				German

Source (book)				LSP identity and interface: research, knowledge and society: proceedings of the 11th European Symposium on Language for Special Purposes, Copenhagen, August, 1997: volume 2 / Lundquist, Lita [edit.]

Publication				Copenhagen : Copenhagen Business School , 1998

Volume/pages				p. 572-581

UAntwerpen

Faculty/Department				Faculty of Arts. Linguistics Faculty of Business and Economics

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

17.06.2024

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