Title
Sind Namen "Schall und Rauch"? Zur Werbewirkung von Unternehmensnamen Sind Namen "Schall und Rauch"? Zur Werbewirkung von Unternehmensnamen
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Copenhagen :Copenhagen Business School, [*]
Source (book)
LSP identity and interface: research, knowledge and society: proceedings of the 11th European Symposium on Language for Special Purposes, Copenhagen, August, 1997: volume 2 / Lundquist, Lita [edit.]
Carrier
E
Target language
German (ger)
Affiliation
University of Antwerp
Handle