Barriers to strategic innovation: a network perspectiveBarriers to strategic innovation: a network perspective
Faculty of Applied Economics
Antwerpen , 1999[*]1999
Research paper / UFSIA, Faculty of Applied Economics ; 1999:039
University of Antwerp
Ford et al. (1998) argue that strategy development in one company cannot be undertaken in todays highly competitive business markets in isolation of others. Given the characteristics of business markets such as heterogeneity, co-evolution and interdependencies, (marketing)strategies will always require adaptations to and co-ordination with other companies: a companys strategy necessarily becomes a collective strategy  (pp. 106-107). Applying such a perspective, we study an industry displaying traits of maturity (Baden-Fuller & Stopford, 1994). This allows observing strategic innovation and efforts to perform strategic innovation (Markides, 1997). Barriers to strategic innovation are observed as well as different strategies deployed. The role of network relations and the impact on network interactions are discussed while studying the process of strategic innovation.