Publication
Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
Author
Language
English
Source (journal)
Journal of marketing communications. - London
Publication
London : 1999
ISSN
1352-7266
Volume/pages
5(1999), p. 113-129
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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