Title
The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
Journal of marketing communications. - London
Volume/pages
5(1999) , p. 113-129
ISSN
1352-7266
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle