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Title
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The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
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Author
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Language
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English
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Source (journal)
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Journal of marketing communications. - London
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Publication
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London
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1999
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ISSN
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1352-7266
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Volume/pages
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5
(1999)
, p. 113-129
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