Publication
Title
Likeability: wat maakt TV-spots aantrekkelijk?
Author
Language
Dutch
Publication
Diegem : Kluwer Business Press, 1999
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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