Publication
Title
Likeability: wat maakt TV-spots aantrekkelijk?
Author
Decock, B.
De Pelsmacker, P.
Language
Dutch
Publication
Diegem
:
Kluwer Business Press
,
1999
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
MA3 Book as author
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/292470151162165141