Publication
Title
Consumer characteristics and brand confusion
Author
Brengman, M.
Geuens, M.
De Pelsmacker, P.
Language
English
Source (book)
Proceedings of the 4th Annual Conference of the Global Institute for Corporate and Marketing Communications / Varey, R. [edit.]
Publication
Salford
:
1999
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/292480151162165141