Publication
Title
Consumer characteristics and brand confusion
Author
Language
English
Source (book)
Proceedings of the 4th Annual Conference of the Global Institute for Corporate and Marketing Communications / Varey, R. [edit.]
Publication
Salford : 1999
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference