The determining factors of brand confusion in print advertising

Publication

Title				The determining factors of brand confusion in print advertising

Author				Brengman, M. Geuens, M. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the 28th EMAC Conference / Hildebrandt, L. [edit.]

Publication				Berlin : 1999

Note				CD-ROM

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

04.03.2024

To cite this reference