Title
The determining factors of brand confusion in print advertising The determining factors of brand confusion in print advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Berlin , [*]
Source (book)
Proceedings of the 28th EMAC Conference / Hildebrandt, L. [edit.]
General
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle