Publication
Title
The determining factors of brand confusion in print advertising
Author
Language
English
Source (book)
Proceedings of the 28th EMAC Conference / Hildebrandt, L. [edit.]
Publication
Berlin : 1999
Note
General: CD-ROM
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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