Publication
Title
The marketing mix
Author
van Waterschoot, Walter
Language
Dutch
Source (book)
Marketing theory : a student text. - London, 2000
Publication
London
:
Business Press
,
2000
ISBN
1-86152-5931
Volume/pages
p. 216-230
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H2 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/298140151162165141