Title
The marketing mixThe marketing mix
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
bookPart
Publication
London :Business Press, [*]
Source (book)
Marketing theory: a student text. - London, 2000
ISBN - Hoofdstuk
1-86152-5931
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle