Publication
Title
The marketing mix
Author
Language
Dutch
Source (book)
Marketing theory: a student text. - London, 2000
Publication
London : Business Press, 2000
ISBN
1-86152-5931
Volume/pages
p. 216-230
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 11.09.2014
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