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Title
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Risk reduction and relationship bonding when marketing and buying services
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Author
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Language
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English
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Source (journal)
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Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997)
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Publication
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1997
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Volume/pages
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1
(1997)
, p. 856-864
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