Title
Risk reduction and relationship bonding when marketing and buying services Risk reduction and relationship bonding when marketing and buying services
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Source (journal)
Interaction, relations and networks: proceedings of the 13th International Conference on Industrial Marketing and Purchasing (Groupe ESC Lyon, 4-6 september 1997)
Volume/pages
1(1997) , p. 856-864
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle