Publication
Title
The marketing mix
Author
Language
English
Source (book)
The IEBM encyclopedia of marketing / Baker, M.J. [edit.]
Publication
London : Thomsom, 1999
Volume/pages
p. p. 317-330
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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