Publication
Title
The marketing mix
Author
van Waterschoot, Walter
Language
English
Source (book)
The IEBM encyclopedia of marketing / Baker, M.J. [edit.]
Publication
London
:
Thomsom
,
1999
Volume/pages
p. p. 317-330
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/310620151162165141