Title
Towards a theory-based measure of purchase variation Towards a theory-based measure of purchase variation
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Coral Gables, Fla ,
Source (journal)
Academy of Marketing Science review. - Coral Gables, Fla
Volume/pages
6(2000) , p. p. 1-29
ISSN
1526-1794
vabb
c:vabb:136067
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle