Publication
Title
The profitability and strength of a multinational brand: a UK case study
Author
Language
English
Publication
Antwerp : Centre for International Management and Development Antwerp , 1994
Volume/pages
43 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation 08.10.2008
Last edited 15.07.2021
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