Title
The profitability and strength of a multinational brand: a UK case study The profitability and strength of a multinational brand: a UK case study
Author
Faculty/Department
Faculty of Applied Economics
Institute of Development Policy and Management
Publication type
book
Publication
Antwerp :Centre for International Management and Development Antwerp, [*]
Volume/pages
43 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle