The profitability and strength of a multinational brand: a UK case study

Publication

Title				The profitability and strength of a multinational brand: a UK case study

Author				Buckley, Peter De Pelsmacker, Patrick Neale, Bill Van Den Bulcke, Danny Weverbergh, Marcel de Beule, Filip

Language				English

Publication				Antwerp : Centre for International Management and Development Antwerp , 1994

Volume/pages				43 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics Institute of Development Policy

Research group				Marketing
Publication type				MA3 Book as author

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

07.10.2022

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