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Title
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The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China
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Author
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Language
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English
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Source (book)
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Globalization, the multinational firm and emerging countries: advances in international marketing / Yaprak, A. [edit.]
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Publication
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Amsterdam
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JAI-Elsevier
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2000
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ISBN
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978-0762306695
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Volume/pages
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p. 315-337
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ISI
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000166791100014
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