Title
The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China
Author
Faculty/Department
Faculty of Arts. Translators and Interpreters
Faculty of Applied Economics
Institute of Development Policy and Management
Publication type
bookPart
Publication
Amsterdam :JAI-Elsevier, [*]
Subject
Economics
Source (book)
Globalization, the multinational firm and emerging countries: advances in international marketing / Yaprak, A. [edit.]
ISBN - Hoofdstuk
978-0762306695
ISI
000166791100014
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
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Handle