Title
What are you customers looking for ? An illustration of conjoint analysis shows how an understanding of consumer preferences and price perception for different product characteristics can be obtained What are you customers looking for ? An illustration of conjoint analysis shows how an understanding of consumer preferences and price perception for different product characteristics can be obtained
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
Operations research insight
Volume/pages
5(1992) :2 , p. 16-20
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle