What are you customers looking for ? An illustration of conjoint analysis shows how an understanding of consumer preferences and price perception for different product characteristics can be obtained

Publication

Title				What are you customers looking for ? An illustration of conjoint analysis shows how an understanding of consumer preferences and price perception for different product characteristics can be obtained

Author				De Pelsmacker, P.

Language				English

Source (journal)				Operations research insight

Publication				1992

Volume/pages				5 :2 (1992) , p. 16-20

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

04.03.2024

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