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Title
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The impact of store flyers on store traffic and store sales: a geo-marketing approach
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Author
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Language
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English
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Source (journal)
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Journal of retailing. - New York, N.Y.
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Publication
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New York, N.Y.
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2003
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ISSN
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0022-4359
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DOI
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10.1016/S0022-4359(03)00006-X
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Volume/pages
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79
(2003)
, p. 1-16
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ISI
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000183750300001
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Full text (Publisher's DOI)
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