Publication
Title
Context is de key: media-context en reclame-effectiviteit
Author
De Pelsmacker, Patrick
Geuens, Maggie
Anckaert, P.
Language
Dutch
Source (book)
Management Jaarboek 2001 / Duyck, Rik
Publication
Kalmthout
:
2001
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/450030151162165141