Title
Context is de key: media-context en reclame-effectiviteitContext is de key: media-context en reclame-effectiviteit
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Faculteit Toegepaste Economische Wetenschappen
Publication type
bookPart
Publication
Kalmthout , [*]
Source (book)
Management Jaarboek 2001 / Duyck, Rik
1
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle