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Title
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Emotional appeals and information cues in Belgian magazine advertisements
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Author
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Language
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English
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Source (book)
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Strategic corporate communication: a selection of articles by Belgian and Dutch authors in leading international journals. - Alphen aan den Rijn, 2000
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Source (series)
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Samsom management selectie. - Alphen aan den Rijn; 2000: 1
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Publication
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Alphen aan den Rijn
:
Samson
,
2000
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ISBN
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90-14-06176-5
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Volume/pages
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p. 139-166
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