Publication
Title
Emotional appeals and information cues in Belgian magazine advertisements
Author
Language
English
Source (book)
Strategic corporate communication: a selection of articles by Belgian and Dutch authors in leading international journals. - Alphen aan den Rijn, 2000
Source (series)
Samsom management selectie. - Alphen aan den Rijn; 2000: 1
Publication
Alphen aan den Rijn : Samson, 2000
ISBN
90-14-06176-5
Volume/pages
p. 139-166
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 11.09.2014
To cite this reference