Title
Emotional appeals and information cues in Belgian magazine advertisements Emotional appeals and information cues in Belgian magazine advertisements
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Alphen aan den Rijn :Samson, [*]
Source (book)
Strategic corporate communication: a selection of articles by Belgian and Dutch authors in leading international journals. - Alphen aan den Rijn, 2000
Source (series)
Samsom management selectie. - Alphen aan den Rijn; 2000: 1
ISBN
90-14-06176-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle